Episode 4: Your Church's Social Media Strategy
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Does your church have a social media strategy?
In Episode 4 of the New Churches Q&A Podcast, we discuss the importance of developing a social media strategy for your church. Brent Dumler is the campus pastor at Christ Community Church in Phenix City, Alabama. Here’s his question:
What different social media plans are being used among different multisite models?
In this episode, you’ll discover:
- How to develop a social media strategy for your church
- The difference between a centralized and decentralized strategy for social media
- Why a centralized strategy will have a greater reach for SEO, impact, and your church
Shareable Quotes (#NewChurchesQA):
- “You need to determine whether your church will have a centralized or decentralized social media strategy.”
- “In a centralized model on Facebook, have one church Facebook page and groups for the campuses and ministries.”
- “As you grow, there’s inevitably a push towards centralization.”
- “Embrace the messiness of multisite.”
- “There are plenty of things that are messy with multisite, but your social strategy shouldn’t be.”
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