Episode 4: Your Church's Social Media Strategy

Does your church have a social media strategy?

In Episode 4 of the New Churches Q&A Podcast, we discuss the importance of developing a social media strategy for your church. Brent Dumler is the campus pastor at Christ Community Church in Phenix City, Alabama. Here’s his question:

What different social media plans are being used among different multisite models?

In this episode, you’ll discover:

  • How to develop a social media strategy for your church
  • The difference between a centralized and decentralized strategy for social media
  • Why a centralized strategy will have a greater reach for SEO, impact, and your church

Shareable Quotes (#NewChurchesQA):

  • “You need to determine whether your church will have a centralized or decentralized social media strategy.”
  • “In a centralized model on Facebook, have one church Facebook page and groups for the campuses and ministries.”
  • “As you grow, there’s inevitably a push towards centralization.”
  • “Embrace the messiness of multisite.”
  • “There are plenty of things that are messy with multisite, but your social strategy shouldn’t be.”

Additional Resources:

Help us Multiply the Mission:

  • Please subscribe!
  • Leave a rating and review on iTunes
  • Ask a question by clicking Send Voicemail on the right hand side of NewChurches.com
  • If you’re on a phone or a tablet, then go to www.speakpipe.com/newchurches to download the app and record your message
  • When you’re recording, introduce yourself and your context in about 15 seconds and then record your question for 30 seconds.