The Importance of a Communications Calendar

By New Churches Team

Why you need a communications calendar

In the past, church communications were limited. You could send out messages through a bulletin, a weekly newsletter, and onstage announcements. Fast forward to today and you also have a website, social media channels, texting, podcasts, online worship and streaming, and so on. There are a plethora of communication options. Now you need to decide what goes where and what message gets sent out. This decision will give you a uniform calendar that is a roadmap of where you are going as a church.

What is a communications calendar?

A communications calendar helps you organize your priority messages. This is typically the top three things you need to communicate for the next week to 90 days. After that, you have to consider all the channels through which you are going to communicate that message.

On the calendar, fill out on which channels each priority message is going to be communicated. This will also help you see the gaps of what channels or what messages aren’t being planned for. When you do this right, you have a good sense of everything that is going on and you allow the calendar to protect the messages you are sending out.

Make it work

You need to get your leadership on board with this calendar to really get it to stick.

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ABOUT THE AUTHOR

New Churches Team

NewChurches.com wants to help you build a strong foundation by connecting you with top experts in the field of church planting and multisite ministry, and by regularly providing you with the resources, information, and community you need to thrive as you multiply the mission of Matthew 28.