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March 8, 2018

Social Media: An Opportunity for the Church

By Daniel Im

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Greatest Opportunity

Social media has become a huge part of today’s culture. Think about the people you know. I’m willing to bet almost every one of them has a smart phone with multiple social media platforms. It is no surprise that many companies have social media platforms as well. Why would churches be any different? However, it’s crucial for church leaders to be aware of the opportunities that social media provides for churches, as well as the dangers.

The greatest opportunity for churches in social media is for the gospel to be spread far and wide, where there was not an opportunity before. Through social media, we are able to build relationships and proclaim Christ. There are many online ministries that provide an opportunity to have conversations about the gospel that would not be available without the progression of social media.

Cautions of Social Media

The danger to social media is that you have the ability to say whatever you want, whenever you want, without having the words come out of your mouth. People often say and do things on social media that they will not do in real life. If you are a Christian, you should be a light to the world, and it’s important to be wise in what we say. There is a danger in having an access to say too much or say something you may later regret. Everything you say on social media is public, and people need to be aware of that fact.

Self-promotion can be a tension in platform building. There is a fine line between sharing content that you are excited about and being motivated to post because of the number of followers or likes. As a Christian, you are sharing this content to help and encourage people in their faith. It’s important to recognize that and realize it is not about you but about Him. People want you to be authentic and honest as much as humanly possible. It’s easy for our feelings to get mixed up because of our sinful nature, but having accountability is helpful and needed.

To read the remainder of this article and to listen to the entire Behind-The-Scenes segment with Trillia Newbell, click here for the full post.

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ABOUT THE AUTHOR

Daniel Im

Daniel Im (@danielsangi) is the Founder of NewChurches.com and the Director of Church Multiplication for LifeWay Christian Resources. He is a Teaching Pastor at The Fellowship, a multisite church in Nashville. He is the author of No Silver Bullets: Five Small Shifts that will Transform Your Ministry, and co-author of Planting Missional Churches: Your Guide to Starting Churches that Multiply (2nd ed) with Ed Stetzer. He also co-hosts the New Churches Q&A Podcast, the 5 Leadership Questions Podcast, and a brand new podcast with his wife on marriage and parenting called the IMbetween Podcast. He has an M.A. in Global Leadership and has served and pastored in church plants and multisite churches ranging from 100 people to 50,000 people in Vancouver, Ottawa, Montreal, Korea, Edmonton, and Nashville. Visit Danielim.com to learn more.

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