Home > Blog > Effective Vision Casting

August 24, 2017

Effective Vision Casting

By Daniel Im

Seeing Clearly

The word vision is commonly associated with eyesight. When I think about vision, I picture myself in the eye doctor’s office, covering one eye with a plastic spoon and calling out small lines of letters and numbers, guessing at the shapes and hoping for the best. Let’s be honest, the letter we all feel confident repeating is the large “E” at the top. Vision is an incredible gift that God has given us to clearly see the world.

The Ultimate Vision Caster

However, vision isn’t limited to our eyesight. In ministry, vision is a term commonly thrown around and associated with the mission of the church. Vision casting isn’t limited to pastors or leaders within the church. We cast vision every day. Whether we cast mediocrity or unhealthy thoughts, we create and live out vision in our daily lives.

Derwin defines vision casting as “the art of persuasively creating a mental image of a future that should be, but is not in the hearts and minds of those you want to influence.” One of the biggest responsibilities of church leaders is to cast a vision that serves Jesus. There is no better example as a vision caster than Jesus Himself. Jesus calls us to love God with all of our heart, mind, soul, and strength and to go and make disciples. His followers are still living out the vision He cast over 2,000 years ago.

Four Parts of Vision Casting

When creating a vision for your church, here are four things to consider.

1. What is the problem?

Derwin states that if America were made up of only 100 human beings, 77 would not be born-again Christians. That is a huge problem. It was a problem for God, and should be a problem for us. To remedy this problem, God sent His one and only son to die for our sins. He offered the greatest sacrifice to rescue us from ourselves. The number of people who do not know Jesus is a huge problem. And for that problem, we need a solution.

To read the remainder of this article, and to listen to the entire video training with Derwin Gray, click here for the full video and post.

This video is part of Plus Membership. To get full access to it, and much more, I encourage you to become a Plus Member. Click here to see all the benefits of becoming a Plus Member.


  • Jesus is the ultimate vision caster.
  • Vision casting is the art of persuasively creating a mental image of a future that should be.
  • We all vision cast, let’s be effective in our vision casting.
  • A church’s vision should be the answer to making disciples of the nation. People matter to God, so people should matter to us.
  • Life is too short to be visionless.
  • People recognize that there is a problem. The vision is the solution to the problem. And the vision needs to be implemented now, because people matter to God.


Daniel Im

Daniel Im (@danielsangi) is the Senior Associate Pastor of Beulah Alliance Church, a multiplying multisite church focused on reaching 1% of Edmonton for Christ. His latest book is You Are What You Do: And Six Other Lies about Work, Life, and Love. He is also the author of No Silver Bullets and co-author of Planting Missional Churches. He co-hosts the New Churches Q&A Podcast, as well as the IMbetween Podcast. He has an M.A. in Global Leadership and has served and pastored in church plants and multisite churches ranging from 100 people to 50,000 people in Vancouver, Ottawa, Montreal, Korea, Edmonton, and Nashville. Because of their love for the local church, after pioneering and leading the church multiplication initiative for LifeWay, Daniel and his wife, Christina, moved back to Canada with their three children. For more information, visit danielim.com and follow him on social media @danielsangi.


view all
The Church Is Not the Building

Exclusive Content

Cultivating Leadership and Outreach [Behind-The-Scenes]
Developing Leadership and Outreach in a Church

Exclusive Content

What Should Church Metrics Be in 2021?

Exclusive Content

Five Ways to Know Your Community

Exclusive Content

Hard Places and Hard Times from CPLF [Ready-to-Use-Resources]