Home > Blog > 5 Steps to Producing a Multiplying Culture in your Church

October 12, 2017

5 Steps to Producing a Multiplying Culture in your Church

By Daniel Im

*Plus Members can listen to this entire Behind-The-Scenes interview by logging in and clicking here.

Building a church around a mission of multiplication, not a man

Before becoming the Directional Leader of CourageToLead.com, Shawn Lovejoy served as the Lead Pastor of Mountain Lake Church, where he led a culture of multiplication that has planted 12 churches in the last 16 years. Shawn shared, in this Behind-The-Scenes video, how he has gotten to reproduce himself in young men and women throughout the years and has now handed off his role as Lead Pastor to pursue coaching pastors across America. One of the most important things that Shawn learned along the way was to create a culture that focused on multiplication and not a single person. Shawn shared valuable ways to do so.

Why would you want to build a multiplying church?

Before delving into how to build a culture of multiplication in your church, it is vital to understand why it matters. In Matthew 28:16-20, Jesus commissions the disciples to go into the nations and make disciples. Not only does Jesus Himself command multiplication, but a multiplying culture is also the most effective model of evangelism. Shawn shared how their ministry became more stable and secure in the long run because of their church’s shift toward a multiplying culture. Additionally and more importantly, he said that it is more honoring to Jesus when the church is built on a mission of multiplication and not a man.

Many pastors may have reservations or fears when it comes to church planting and multiplication. They put it off for reasons such as not having enough people or volunteers or not enough money. Shawn compares it to young couples who postpone having children because they don’t feel ready—if you don’t start sometime, you’ll never do it! There is something special and powerful about new churches. “New churches produce passion and momentum,” Shawn said. By starting new works of ministry, churches can experience this passion and momentum.

1. Make today the day

The first step to producing a multiplying culture in your church is to make a move. If you wait until it’s comfortable, paid for, and secure, you’ll never reproduce and multiply. Begin the process by prayerfully investing in other ministries and churches and celebrate how God is working. You have to make today the day you decide to be a multiplying church.

To read the remainder of this article and to listen to the entire Behind-The-Scenes segment with Shawn Lovejoy, click here for the full post.

This video is part of Plus Membership. To get full access to it, and much more, I encourage you to become a Plus Member. Click here to see all the benefits of becoming a Plus Member.


  • “It is more honoring to Jesus when the church is built on a mission of multiplication, and not a man.”-@shawnlovejoy
  • “New things produce new passion and momentum.” –@shawnlovejoy
  • “What we measure reveals what we think matters—our motives and our priorities.”-@shawnlovejoy
  • “What we measure most should matter most to Jesus.” –@shawnlovejoy
  • “Are we trying to build a mega ministry machine that feeds consumers, or are we trying to build a missionary sending station?” –@shawnlovejoy

Additional Resources:



Daniel Im

Daniel Im (@danielsangi) is the Senior Associate Pastor of Beulah Alliance Church, a multiplying multisite church focused on reaching 1% of Edmonton for Christ. His latest book is You Are What You Do: And Six Other Lies about Work, Life, and Love. He is also the author of No Silver Bullets and co-author of Planting Missional Churches. He co-hosts the New Churches Q&A Podcast, as well as the IMbetween Podcast. He has an M.A. in Global Leadership and has served and pastored in church plants and multisite churches ranging from 100 people to 50,000 people in Vancouver, Ottawa, Montreal, Korea, Edmonton, and Nashville. Because of their love for the local church, after pioneering and leading the church multiplication initiative for LifeWay, Daniel and his wife, Christina, moved back to Canada with their three children. For more information, visit danielim.com and follow him on social media @danielsangi.


view all
How to Determine Your Audience [Training Video]
Determining Your Audience

Exclusive Content

Build a Great Guest Services Team

Exclusive Content

Business Leadership and the Church

Exclusive Content

Succeeding in Church Planting

Exclusive Content

Should I Plant a House Church?

Exclusive Content