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December 31, 2016

3 Ways Direct Mailings Can Help Your Church

By Jennie Taylor

No matter how much time you spend in your community, it’s unlikely you’re going to be able to meet everyone and invite them to your new church. And while word of mouth and social media can help you connect with your community, you’ll probably need additional means of communicating with your community. Of course, newspapers and community bulletin boards can only go so far. Postcards mailed directly to your community’s mailboxes can help you reach even more people.

You can use them to invite people to a launch service, Vacation Bible School, Christmas services, movie nights, Bible studies, a special event like a fall festival or a men’s ministry event, a simulcast—the list goes on. The possibilities are endless.

Not only are direct mail options available for a multitude of events, targeted mailings from LifeWay Prospect Services are effective and affordable. Here are a few ways they can help:

Targeted mailings are budget-friendly.

You’re running a church on an especially tight budget, so your outreach efforts have to stretch your marketing dollars as far as possible. This also means that you can’t afford to spend money without knowing that your efforts are reaching the eyes and ears of your audience. Printed pieces begin as low as 22¢ each, plus postage, and mailing lists (like families, families with children, new movers, residents) start at just 8¢ per household.

Targeted mailings allow you to choose your audience.

You can select a mailing list that will target specific demographics or saturate the neighborhoods around your church. You can select households based on your county, specific ZIP codes, streets, a radius, or even using a map of your community. Look for families, families with children, new movers, and new homeowners among other options. Of course, as your church grows, the audience you select may expand. You receive the list immediately via email upon completion.

Customized postcards make a lasting impression.

The postcards establish name recognition and help keep your church on the minds of your recipients. Research has shown that when mailed pieces contain information recipients find valuable, they are likely to keep it for future reference. So while they may be unable to visit your church this Sunday, they might keep it so they can remember service times for a future Sunday. To increase the chances that recipients will hang on to your postcard, be sure to include pertinent information that they’ll find important like dates, times, and address. 

Click here to get started. You can customize one of the professionally designed postcards or upload your own design. Then you’ll select a targeted mailing list for your community. They’ll even print and mail the cards for you. 

ABOUT THE AUTHOR

Jennie Taylor

Jennie Taylor is a Business Development Strategist for LifeWay Christian Stores. In her role as strategist, Jennie has worked for more than 30 years alongside companies to provide churches with services and products to meet their administrative and operational needs.

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